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Senior Product Marketing Manager / Senior Web Strategy Manager
Mountain View, CA, United States
The Senior Online Marketing Manager will lead the consumer focused public websites, managing cross-functional projects from investigation to completion to drive the 23andMe business.
The ideal candidate is an expert online marketer, who takes accountability to ensure a best-in-class site experience and is extremely organized, enthusiastic, proactive and able to manage multiple deadlines and priorities.
Who we are
Since 2006, 23andMe’s mission has been to help people access, understand, and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what’s possible to help turn genetic insight into better health and personal understanding.
Who you are
You are passionate about working with a team of experienced product, marketing, IT and design teams in order to deliver a world-class quality experience to our customers. You appreciate how focused teams can collaborate to realize our mission in the world, and have the skills to understand, build and optimize the brand.
You are a clear and articulate communicator, but know how to be a great listener and observer. You get things done. You are mission-driven and passionate about improving health and the category of genetics. You’re empathetic and you want contribute to something meaningful that truly impacts peoples’ lives, and you’re not afraid to challenge the status quo to make it happen.
What you’ll do
- Lead, manage and execute against our global consumer websites, (ie. com, 23andme.ca, 23andme.co.uk), with an emphasis on the site experience, mobile, redesigns as needed, personalization and conversion across devices.
- Be the main point of contact and drive effective communication and partnership with cross-functional teams including engineering, product, customer care, operations, legal and regulatory to enable best-in-class consumer experience, implement new marketing strategies and implement key roadmap initiatives.
- Understand the consumer - live and breathe by consumer needs, behaviors and feedback.
- Drive the business to meet the 23andMe financial plan; ensuring the US and international locale web sites are updated accordingly with new product features, new products, seasonal initiatives, new site functionality and updated, relevant content.
- Design customer-facing experiments and manage A/B and multivariate optimization (testing and targeting) program to maximize conversion and sales – across public site, store and landing pages - using best practices, analytics, research insights and usability, customer care feedback to build hypotheses, collaborating with design on creative treatments and usability, working with engineering and Optimizely to implement, ensuring QA and final live experience is correct and as expected, documenting final test results and iterating on learnings.
- Understands consumer research, and leverages consumer research, to execute new public website content and creative through creative brief submission, collaboration with design team and copy, legal and regulatory review process , and creating engineering specifications (comps, specs, assets, copy and user experience specifications) via JIRA project management software.
- Evaluates and reports on all aspects of website performance, working with analytics team.
- Manages marketing team project prioritization with
- Drives new website or store functionality based on business needs and best practices, building business cases, benchmarking, investigating with cross functional teams and utilizing user research, if needed.
- Manages the strategic and tactical aspects of product marketing development including writing up project requests and specifications, investigating engineering development time, project tracking and communication.
- Manage deliverables for weekly site development including addressing engineering questions and limitations, design and marketing review, and QA across staging environments, ensuring the pub site changes continuously move forward.
- Good business acumen – the ability to assess a situation, communicate mistakes and failures, change direction when needed and seek out support for additional resources, as needed.
What you’ll bring
- 5+ years of digital marketing experience
- Bachelor’s degree or digital agency experience preferred
- Proven ability to deliver on multiple deadlines and priorities compulsively as a self-directed individual, comfortable with a fast-paced, ambiguous environment
- Highly organized and detail-oriented, with the ability to identify and troubleshoot inefficient, unreliable processes
- Excellent project management skills, including work prioritization, planning, and task delegation
- Clear and effective communicator in both conversation and written word
- Experience communicating and presenting to senior management
- Strong intuition for customer-facing messaging and branding
- Proven success in utilizing analytics to measure performance, provide strategic recommendations and determine
- Demonstrated track record of building and optimizing web experiences driving growth
- Competency in web and business analytics tools and reporting
- Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint
- Excellent interpersonal and written and verbal communication skills
- A passion for health and healthcare with knowledge that there is a better way
- A passion for helping people and improving lives, globally
23andMe, Inc. is the leading personal genetics company. Our mission is to help people access, understand and benefit from the human genome. 23andMe has over 2 million customers worldwide with ~85 percent consented to participate in research. 23andMe is located in Mountain View, CA. More information is available at www.23andMe.com.
At 23andMe we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.