Marketing

Copywriter

Sunnyvale, California, United States

Looking to write about a cutting edge and innovative product that could make a real impact in people’s lives? And talk to consumers about a complex product, in a bold new category, in a way that makes the product understandable, approachable and compelling? This will be our copywriter’s challenge.

Who We Are

Since 2006, 23andMe’s mission has been to help people access, understand, and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what’s possible to help turn genetic insight into better health and personal understanding.

Who You Are
You are a positive, authentic communicator and writer who thrives on bringing a brand to life. You want to make a change in people’s lives through communication, education and inspiring discovery. You want to understand our consumer – what motivates them, what concerns them, what’s important to them, so that your messaging is powerful and speaks directly to them.  But most of all, you are someone that is interested in having a job that is mission-driven and you love the idea that, at the core of your work, you are helping people.  You are helping them to better understand who they are and where they come from, and potentially helping them lead healthier lives.

What You’ll Do

• Help explore and ultimately define the brand voice as an important part of our brand style guide.
• Deliver the brand voice throughout all communications materials.
• Create compelling and innovative copy for different consumer media, including display advertising, radio ads, email communications, social media, affiliate communication, video content and event materials.
• Own all website copy on our consumer acquisition site including updates, new content, new features and test scenarios.
• Understand and clearly articulate our positioning, products and services.
• Proof, edit and rewrite marketing materials driving brand style and tone consistency.
• Be responsible for the quality and accuracy of all communication pieces.
• Partner with other departments to write marketing materials that target audiences such as healthcare providers, academics and the scientific community.

What You'll Bring

• 5+ years work experience as a copywriter in a reputable ad agency or a consumer brand.
• Experience writing for multiple media channels (website, radio and video scripts, banner ads, etc.).
• Talent for writing engaging and concise copy for consumers in a technical category or in the healthcare space.
• Experience developing cutting edge, innovative creative concepts, and working closely with an art director or designer.
• Attention to detail and a high quality bar.
• Ability to advocate your ideas, but also the ability to work in a team and incorporate others’ feedback.
• BA/BS or equivalent.
• Writing samples and portfolio required. A writing assignment may be asked of you during the interview process.

About Us

23andMe, headquartered in Sunnyvale, CA, is a leading consumer genetics and research company. Founded in 2006, the company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate. The platform also powers the 23andMe Therapeutics group, currently pursuing drug discovery programs rooted in human genetics across a spectrum of disease areas, including oncology, respiratory, and cardiovascular diseases, in addition to other therapeutic areas. More information is available at www.23andMe.com.

At 23andMe, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at accommodations-ext@23andme.com. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: 23andMe does not accept agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you.