If you have any questions regarding 23andMe’s policy on cookies please contact 23andMe at firstname.lastname@example.org.What are cookies?
Cookies are text files, containing small amounts of information, which are downloaded to your browsing device (such as a computer, mobile device or smartphone) when you visit our website or Services. Cookies can be recognized by the website that downloaded them — or other websites that use the same cookies. This helps websites know if the browsing device has visited them before.
There are session cookies and persistent cookies. A session cookie lasts while your browser is open and is automatically deleted when you close your browser. A persistent cookie lasts until you or your browser deletes the cookies or they expire.
In addition to cookies, we may use other similar technologies, like web beacons, flash cookies, or pixels to track how you use our Services.
- Web Beacons: Web beacons, or “clear gifs,” are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on a user’s computer hard drive or device, clear gifs are embedded invisibly on web pages. We use beacons for similar reasons as cookies, though beacons primarily help us better manage content on our Services by informing us which content is effective.
- Flash Cookies: We may also use so-called "flash cookies" (also known as “Local Shared Objects” or "LSOs") to collect and store information about your use of our Services. Flash cookies are commonly used for advertisements and videos. We will generally refer to cookies, web beacons, and flash cookies as “cookies” in this Policy.
- Pixels: A “pixel” or “tag” can be placed on a website or within an email for the purposes of tracking your interactions with our websites or when emails are opened or accessed. Pixels are often used in combination with cookies.
Cookies help us understand how our Services are being used, letting you navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience. We generally treat information collected by cookies and other technologies as non‑Personal information. However, to the extent that IP addresses or similar identifiers are considered Personal Information by local law, we also treat these identifiers as Personal Information. If we combine non-Personal Information with Personal Information the combined information will be treated as Personal Information for as long as it remains combined.
We use both session cookies and persistent cookies to improve the security of your Personal Information enhance the functionality of certain features, and improve performance of our Services.
We also use advertising cookies, beacons, pixels and/or tags to assist with marketing our products and services to interested individuals. We may present you with an advertisement when you leave our Services because we think you might be interested in 23andMe. Cookies also help ensure marketing you see online is more relevant to you and your interests.What types of cookies does 23andMe use?
|Categories of Cookies||Purposes||Description|
|Strictly Necessary||Security||Some cookies help us detect, prevent, and mitigate malicious and fraudulent activities on our services. Security cookies also support and enable other security features.|
|Strictly Necessary||Performance||Some of our cookies are essential to make our Services work. They enable you to move around this site and use its features. Without these cookies, services that are necessary for you to be able to use the site, such as load balancing or remembering items in your shopping basket, can't be provided.|
|Functional||Analytics and Research||We use some cookies to collect information about how people are using our Services. For example, these cookies allow us to know which pages are visited the most often, how people are moving from one link to another and if they get error messages from certain pages. Overall, these cookies provide us with analytical information about how our Services are performing and how we can improve them.|
|Functional||Preferences and Settings||Your preferences may be stored in our cookies so you do not have to reset them every time you visit our services. These cookies allow us to remember the choices you make to tailor this website and provide enhanced features and content to you. For example, these cookies can be used to remember your user name, language choice or country selection, they can also be used to remember changes you've made to text size, font and other parts of pages that you can customize. In addition, they may be used to provide services you've asked for such as watching a video or commenting on a blog.|
|Functional||Referrals||These cookies are placed on your device when you use one of our special referral pages to create a link to refer our service to your friends. When you create your referrers account and/or send a referral link by email or social media outlet (including but not limited to Facebook and Twitter), a cookie will be placed on your device to help us track the referrals you have made and credit you with any benefit that is available in accordance with our referral program. If you receive a referral to our service and click on the link sent to you, we will also place a cookie on your device so that we can understand how well our referral program is being responded to and provide you with any benefit that is available to you, through the program when you sign up to our service.|
|Advertising||Advertising||These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organizations such as advertisers. This means after you are done using our Service you may see some advertisements about our Services elsewhere on the Internet.|
How long will cookies stay on my browsing device?
The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device until they expire or are deleted (i.e. after you have finished browsing). The expiration time or retention period applicable to persistent cookies depends on the purpose of the cookie collection and tool used. You may be able to delete cookie data as described below.How to manage cookies via our cookie management tool
If you are located in certain countries where our cookie management tool is available, such as the European Union, you can access the tool by clicking the "Cookie Settings" link at the bottom of this page. Our cookie management tool allows you to make a choice to share Functional and Advertising cookie information with us. You can choose to only share Strictly Necessary cookie information with us, but you may experience some loss of function throughout our Service. For example, you may not be able to use the referral links and get credit for referrals, or share information on our Service through social media platforms.How to manage cookies via your browser settings
Our Cookies (first party cookies)
You can use the browser that you are using to view this website to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note that if you set your browser to disable cookies, you may not be able to access secure areas of the Services and other parts of the Services may also not work properly.
Many browser manufacturers provide helpful information about cookie management, including, but not limited to:
- Google Chrome
- Internet Explorer
- Mozilla Firefox
- Safari (Desktop)
- Safari (Mobile)
- Android Browser
- Opera Mobile
If you use a different browser, please refer to your browser’s documentation. You can also find out more information about how to change your browser cookie settings at www.allaboutcookies.org.
Third Party Cookies
Cookies that are placed on your browsing device by a third party can be managed through your browser (as described above) or by checking the third party’s website for more information about cookie management and how to “opt-out” of receiving cookies from them.How to opt-out of interest-based advertising
If you would like more information about cookies and targeted advertisements or to opt out of having this information used by companies that are part of the Network Advertising Initiative, please visit www.networkadvertising.org/choices.How to opt-out of analytics
- Bing: http://choice.microsoft.com/
- Clicktale: www.clicktale.net/disable.html
- Optimizely: https://www.optimizely.com/legal/opt-out/
- Google Analytics: tools.google.com/dlpage/gaoptout (requires you to install a browser add-on)
If you have any questions regarding 23andMe’s policy on cookies please contact 23andMe by e-mail at email@example.com.
Last modified 2/7/2018Read the previous version of the document.